Increase Sales on Your Horse Business Web Site: Keep it Easy and Current
April 17, 2018All businesses, in the equine industry and otherwise, need to have a website in today's modern times. It is an excellent and essential tool to inform customers about services offered, animals for sale, etc. Unfortunately, this question (which you should be asking yourself regularly) doesn't get asked enough by business owners, "Is my business really doing its best to sell on its website, or could it use a "sprucing up" to keep it current and user-friendly?" A website works for your business 24/7, but it will only truly help if it's updated frequently and user-friendly. All websites need certain pages to help potential clients "research" about your farm, blacksmith or veterinary services, etc. Unfortunately, if a website is missing critical information, is out-of-date, or is just hard to read then it won't help clients at all and it certainly can't rank well with search engine optimization (SEO). How easy each page is to find, understand and navigate can make all the difference...