EQUINE INDUSTRY & HORSE BUSINESS CONSULTING SERVICES Kismet Business Services LLC, Staunton, Virginia

Staunton, Virginia EQUINE INDUSTRY & HORSE BUSINESS CONSULTING SERVICES

Staunton, Virginia EQUINE INDUSTRY & HORSE BUSINESS CONSULTING SERVICES

EQUINE INDUSTRY BUSINESS CONSULTANT

Kismet Business Services, LLC


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The equine industry is highly specialized and all areas of this business are little understood by others; there are not nearly enough professional equine professionals who help the equine industry run their business AS A BUSINESS.
My areas of expertise include:

  • FINANCES AND BOOKKEEPING – clean-up and maintain, improve profitbility
  • CLEANING UP BUSINESS WASTE
  • ADVERTISING - DIGITAL AND TRADITIONAL MARKETING
  • ALL NEEDED WRITING – WEB PAGE, ADS, ETC.,
  • STAFF MANAGEMENT
  • FACILITY MANAGEMENT AND IMPROVEMENT
  • MANURE AND PASTURE MANAGEMENT
  • PROGRAM MANAGEMENT AND DEVELOPMENT
  • ABILITY TO KEEP A FARM AHEAD OF LEGISLATION RE MANURE
  • PUBLIC SPEAKING, EDUCATION AND OUTREACH
  • EQUINE APPRAISAL
  • LICENSED "r" USEF C1 H/J STEWARD

I excel at increasing efficiency and decreasing waste in all areas of your business. Let me know how I can best help your business succeed!

My virtual business, using cloud-based technologies, will easily handle your needs from anywhere in the country; I am more than happy to come to you and your farm as is needed to work on specific issues.

I am regarded as a facility management and manure management expert through my years spent educating farms on a local, state and national level while at the University of Florida. I have helped every size facility, from small, family-owned backyard farms to large training centers housing hundreds of horses. Extensive work has been done with composting manure and developing various types of manure management facilities to protect the environment and stay ahead of legislation. Let me show you how to stay ahead of legislation, save money and improve your farm's manure and pastures.

Does your current farm have facility issues with paddocks, the barns or rings, your manure containment system (or lack thereof), its workability, etc.? Are you looking to purchase a farm and not sure if it will meet all legal issues, or work well for you in the future? Let me come on-site and look at the property to assess current and future problems. I can develop a new and improved plan for the farm, regarding construction, design and/or management.

Increase Sales on Your Horse Business Web...

(04/17/2018) All businesses, in the equine industry and otherwise, need to have a website in today's modern times. It is an excellent and essential tool to inform customers about services offered, animals for sale, etc. Unfortunately, this question (which you should be asking yourself regularly) doesn't get asked enough by business owners, "Is my business really doing its best to sell on its website, or could it use a "sprucing up" to keep it current and user-friendly?" A website works for your business 24/7, but it will only truly help if it's updated frequently and user-friendly. All websites need certain pages to help potential clients "research" about your farm, blacksmith or veterinary services, etc. Unfortunately, if a website is missing critical information, is out-of-date, or is just hard to read then it won't help clients at all and it certainly can't rank well with search engine optimization (SEO). How easy each page is to find, understand and navigate can make all the difference from getting the sale versus the customer leaving your site because he or she can't understand what is written or how to find information on the site. Website content is incredibly important both visually and in determining its effectiveness. Fresh and unique website content is critical to "motivate" customers to frequently visit your site. Certain pages, like the HOME PAGE, ABOUT, PRODUCTS/SERVICES and the CONTACT page are essential to helping customers "surf" your page. Additionally, the overall layouts and useful information on all are critical to success - engagement of new visitors is only a two to four second time, so getting the "biggest bang for the buck" is essential. Website clean-up provides an opportunity to write simpler and more straight-forward copy on all pages to more effectively target and engage new visitors. If your website is not current then it will most certainly lack professional polish, causing your business to lose any authority. If there is outdated material on the website then those looking for your offerings will look elsewhere. Honestly, poorly designed and out out-of-date information causes customers to make negative assumptions about the business, as a whole. Updating your website also has the added bonus of keeping it higher in search engine rankings. It has been said that even if a website is full of high-quality material if it hasn't been updated in years then it will not be regarded as "current" by search engines, something essential in today's business world. Although it takes time and effort, re-writing and updating information on your website can give increased traffic, engagement and improve ratings on search engines. All of this leads to more business and greater sales. Please contact me if you ever need help decreasing old, cluttered website information, or just improving the efficiency of your web pages, (352-229-4868, or here). In the meantime, have a GREAT spring, put profit first and trot on.

WHY OUTSOURCE YOUR HORSE BUSINESS BOOKKEEPING?

(03/22/2018) Over my years in the equine industry, working for and managing farms, veterinary clinics, farm offices, etc., the one thing that always held true was that there often weren't enough hours in the day to get all the day's work done. Time and time again, I saw very effective equine professionals, so talented with the horses and clients, but essentially living out of the back of their truck regarding the book-work and business end.When an equine industry professional outsources invoicing, bill pay, and the books in general, they finally get needed time to spend on their talents and passions to develop young horses, get their students to the next level, or improve their blacksmith, veterinary practice or horse business by serving more clients. Outsourcing bookkeeping obligations lets you: SAVE MONEY - Outsourcing the business bookkeeping eliminates hiring employees to handle bookkeeping, meaning you pay a salary, cover workmen's comp and taxes. This employee also works at your farm or office and needs state-of-the-art hardware and software. Outsourcing eliminates these additional costs for normally a low, monthly fee.GET MORE TIME TO IMPROVE YOUR FOCUS - You started this business because you are great at what you do, but you need time and energy to devote to your skills and passion. Outsourcing enables needed time to devote to your skills and passions. For horse trainers, professional riders, veterinarians, blacksmiths, etc., outsourcing bookkeeping can renew enthusiasm. Few people start a business because they're looking forward to crunching numbers and it's a task many entrepreneurs find eating up their time.HAVE EXPERTISE - Outsourcing places your bookkeeping in the hands of trained professionals focused on making you more profitable and organized. Think about it. Their success is dependent on your success. Their most important goal is to improve your business, so getting a bookkeeper who has extensive knowledge in your industry is key to really improving your business and improving time management.INCREASE SAFETY - Few things require more safety than financial records. Data security and up-to-date technology are essential to maintaining your privacy and security. By doing your company's own books, your own company must carry the latest technology and product updates to ensure this security, meaning more money to spend.HAVE TAX READY FINANCIALS USING LATEST TECHNOLOGY - Using outsourced professional bookkeeping makes accountants, the IRS, and banking institutions happy because it eliminates concern over whether or not the books are accurate. Many businesses also limp along with outdated accounting and bookkeeping software applications, which can really hinder good financial reporting. Whether a business needs to learn better ways to invoice and collect, present a banker with current financial figures for loans and mortgage, or cut costs and improve profits, outsourcing bookkeeping should be an easy choice. Contact me if you need help getting your business books in order: call 352-229-4868, or click here Make your good business great, put profit first and trot on. ☺

HOW TO ELIMINATE THE “SHOEBOX OF...

(02/19/2018) Every farrier, trainer, farm owner, etc., has areas in which they are strong and areas in which they could use some help, or learn more skills to improve their business. Receipt management is one area in which all businesses struggle. The good news is that technology has really come to bat for all businesses, horse businesses included, so things that used to be difficult are now very simple and secure. Today, with the use of a smart phone, "shoebox receipts" can become a thing of the past.Do you do all of your bookkeeping by hand, or does your horse business utilize bookkeeping programs like Quickbooks Online, Xero, or another program? Regardless of how your bookkeeping gets done, receipt management programs such as Hubdoc can end the constant struggle of having to keep the paper receipts from customers, hay, shavings, new shoes, whatever. The fantastic benefit to your business is that digital records can be kept "in the cloud" so you securely have records for tax time. This eliminates the need to always keep things from getting lost, together and filed. So how does it work? You need to go to the app store and get the Hubdoc "app". Simply put it on your phone for free. There is a monthly subscription for your service, however, if you outsource your bookkeeping (recommended) then your bookkeeper may have this as part of the monthly service fee. If you don't have a bookkeeper then you just pay for the service yourself. Either way, from here it gets really easy.Each time you get a receipt for something that you would normally have to save in your "shoebox", you can instead take a picture on your smartphone. Once you take the photo, Hubdoc offers the "USE PHOTO" or "RETAKE" options so you can confirm that you have taken the bill photo correctly. It is critical that the date, dollar amount and the vendor name are all visible and clear on the picture, or Hubdoc will not be able to retrieve the information. This receipt is then immediately sorted and available on Hubdoc for you to retrieve, or upload to either Quickbooks Online or Xero software, making it seamless. Hubdoc will also automatically create folders for reoccurring vendors. Some items to be careful with are when your bookkeeping software, Quickbooks will often "double" the transaction. The Hubdoc receipt will be seen as a separate attachment from what the bank has uploaded, so you will need to be careful to use the correct item out of your bookkeeping to eliminate doubling your transactions in the bookkeeping software. Other than that, receipt keeping is done. Now when you or your bookkeeper need to send the information to your accountant, all of the needed receipts will already be "in the cloud" for easy retrieval.If you have any more questions about Hubdoc, this link will show you all of the receipt upload options available https://hubdoc.zendesk.com/hc/en-us/articles/203368659-Best-Practice-Uploading-Receipts. Please contact me if you have any questions regarding your equine business. Other than that, trot on and happy receipt keeping!

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